AdventureSmart UK is a rollout of the safety campaign AdventureSmartWales which was launched in 2018.
Adventure Smart Wales was a 2 year project (2017-2019), funded via the Welsh Government’s Tourism Product Innovation Fund which aims to encourage new innovative product ideas working in partnership which will have a greater impact and attract more visitors.
The aim is to reduce the number of avoidable incidents which the rescue and emergency services deal with each year. The objective is to establish a comprehensive set of safety messages and to work with the outdoor sector to promote these far and wide, get people outdoors, confident that they have prepared for a great day.